Lee Wetherington Homes

Building Momentum

One of the region’s top custom home-building companies, Lee Wetherington Homes has been bringing exceptional quality and luxury to homeowners on Florida’s Gulf Coast for over 40 years. Our relationship began with the award-winning builder a decade ago, with several small yet successful projects to promote their brand, local presence and remarkable work.

Services Used:

Website Refresh
Social Media
Digital Marketing
Collateral Design
Monthly Blogs & Eblasts
Ad Campaign Design
Web Banners
Strategic Marketing Planning

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On the Move

Fast-forward to 2020, when their management team sought to improve their online footprint, increase home sales and boost traffic to their “inspiration homes.” Lee Wetherington Homes selected Grapevine from a competitive field of marketing agencies to handle a range of important projects. This included rebuilding their website, updating model brochures, managing their social media presence, devising digital marketing strategies, and writing blog and e-newsletter content. We were also tasked with refreshing their current look to be more modern, while remaining consistent with their established, recognizable brand.

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Home Run Results!

By the end of Q1 of 2021, Lee Wetherington Homes
achieved their home sales goal set for the entire year!

Digital Media Results

11/2020 – 3/2021

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600K

Impressions

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3,500

Clicks

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+167

Leads

Website Redesign Results

Organic Search Results

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#1 Positions Improved

from 2 to 90

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Top 5 Position Improved

from 2 to 168

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Top 10 Positions Improved

from 7 to 213

Website Traffic

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Organic Search:

+91.75% over
previous year

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Social:

+260.99% over
previous year

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Overall:

+91.71% over
previous year

Website Conversions

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Organic Search:

+231.28%

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Social:

+86.67%

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Overall:

+247.98%

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Social Media Results

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122,729

Reach

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510,604

Impressions

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2.23

CTR (Click Through Rate)

STICK AROUND FOR SOME MORE!

5201 Paylor Lane
Sarasota, FL  34240

p: 941.351.0024
f: 941.351.0034
WowMe@grapeinc.com
Grapevine Communication Marketing, Advertising, Public Relations Agency Sarasota Logo